Artificial Intelligence, machine learning, and the algorithms that underpin them are everywhere. Think about all you did yesterday, and with not too much struggle, it should be possible to identify some aspect of every activity that uses them. Let’s start with the first cup of coffee in order to pinpoint both 4IR’s omnipresence and its invisibility. To make a cup of coffee in many modern homes, you need four elements: a cup, a capsule of coffee or loose beans, an espresso machine or equivalent, and water. If you prefer a cappuccino, milk is the fifth element. Invisibility is simple. You place the cup in the machine, press a button, and drink.